KICKING OFF 40 YEARS WITH THE POWER OF A PRIME
It’s been 40 years, Transformers fans. Since 1984, the Transformers brand has been rolling out across television, the big screen, comics, and more, bringing stories of incredible robots in disguise into our lives. The Transformers brand has shown us that our world – our universe – can be – More Than Meets the Eye.ㅤTo our dedicated fans, thank you for 40 amazing years. Whether you’ve been here since the beginning or jumped in somewhere along the way to where we are today, we wouldn’t be here without you. Back this project today and help kick our 40th celebration into high gear! Here’s to the next 40 years!
Optimus Prime!
8.5 inches tall (22 cm) in robot mode
Converts from robot to iconic firetruck cab mode
Comes with a blaster accessory and 2 Matrix of Leadership accessories
Storage for the Matrix of Leadership accessories
Command Center
Back half of the firetruck doubles as a 15-inch (38 cm) command center
Articulated ladder
Features 4 rotating missiles inside the ladder
Missiles include 5mm ports for blast effects. Blast effects also fit in the top of the ladder (blast effects sold separately, subject to availability)
Titan Master-compatible ladder – Titan Master figures can sit on the side and top of the ladder (sold separately, subject to availability)
Super Mode
Armor up the Optimus Prime figure with the Command Center pieces to unlock Super Mode
Vac-metal eyes and antennas
Hot foil stamped Autobot emblem
 
 
THE GREAT AUTOBOT WARRIOR
 
Though Ultra Magnus has a jealous streak, we can’t deny he is one of the greatest Autobot solders in history. And when partnered with his Battle Master, Autobot Bluebolts, his firepower is unmatched. The team incorporated all of the classic play patterns of the original toy that fans love, with some updates to the overall structure for more posing stability.
 
Ultra Magnus
11.5 inches tall (29 cm) in robot mode
Enhanced ankle articulation for dynamic poses
Converts from robot to car carrier trailer vehicle
Features dual-level vehicle storage. Can store 3 Deluxe Class figures as cars in vehicle mode (each sold separately, subject to availability)
Vac-metal eyes and front grill in vehicle mode
Hot foil stamped Autobot emblem visible in vehicle mode
Autobot Bluebolts
5.75 inches tall (15 cm) in robot mode
Converts from robot mode into 6 weapon accessories
 Figure can break down and fit inside the Ultra Magnus-hungry and greedy, Ultra Magnus forced Optimus Prime into a combined state with himself to steal the power of the Matrix of Leadership. The result: Omega Prime was created, a powerful combiner that both Optimus Prime and Ultra Magnus had equal control over. This HasLab project is the culmination of 40 years of Transformers innovation, leaning in heavily on everything fans loved about the original figure. The classic combination is still the star feature, with improved structural support and a sleek design to be able to withstand the awesome action poses of a hefty combiner.
 
Omega Prime
13.75 inches tall (35 cm) in combined mode
Optimus Prime and Ultra Magnus figures combine into Omega Prime
Combination begins with a handshake, just like the original toys
Vac-metal eyes and antennas
Enhanced waist articulation for dynamic poses
Autobot Bluebolts can be attached as a shoulder-mounted weapons system